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"Become An Anchor"

Project type

Higher Education

Date

November 2023

Role

Pre-production, Director of Photography, Editorial, Motion Grpahics

For Wagner College’s Day of Giving campaign, Skynine partnered with the RW Jones Agency to translate its “Become An Anchor” messaging into a compelling visual story. A small crew captured on-location vignettes across campus—in classrooms, the arena, and the theater—spotlighting key areas supported by donor contributions. To reinforce the campaign’s central metaphor, an animated anchor motif was developed and woven throughout the piece, appearing in the opening moments, integrated into transitions, and returning at the end as a unifying visual thread. Vintage campus photos were incorporated to evoke nostalgia and connect past and present, resulting in a cinematic and emotionally resonant film designed to inspire the Wagner community to show its support on the Day of Giving.

© 2025 Matt Urquhart. All rights reserved. Website design by Robert Caro.

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